As Burger King's new slogan says "Be Your Way," they're showing they're going to be their way in 2023 by adding a new addition to this ongoing competition that has now been named "The Chicken Sandwich Wars."
On January 5th, Burger King will be releasing three new types of chicken sandwiches to their already satisfying menu. The trio of sandwiches will include an American Original Chicken Sandwich, a Mexican Original Chicken Sandwich, and an Italian Original Chicken Sandwich. All of the new sandwiches will feature a breaded chicken patty on a long sesame seed bun. The "American" will have lettuce, tomatoes, cheese, and mayonnaise. The "Mexican" will feature a spicy queso sauce and jalapeños. And, the "Italian" will have mozzarella cheese and marinara sauce.
Fun fact: Two of these sandwiches, the American and Italian, are a throwback to what Burger King used to serve on the menu back in the late 1980s. If you lived during that decade and dined at BK, chance is you came across these two sandwiches at least one. The "Mexican" chicken sandwich is only one of the three is brand new. In order words, you can say it's the youngest out of this trio chicken family.
The 'Chicken Sandwich Wars' continues since it was unconsciously declared back in 2019. But it looks like Burger King is ready to throw a grenade, and blow the current competition away
There are numerous reports that chicken sandwiches will dominate 2023 when it comes to talking about fast food trends. Let's hope the war doesn't escalate to the level it was when it first started. The average human being isn't ready for another series of loud crowds, impatient customers and employees, shortage of chicken, vandalism, car driving through the glass out of retaliation, etc.
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