To be more specific, the streaming service Hulu is being pulled tighter in Disney Plus, and by the end of the month will become one.
CEO Bob Iger said the company will soon launch a “one-app experience” in the U.S. that incorporates Hulu content into Disney+. The new combined offering will launch by the end of 2023, available to customers who subscribe to both streaming services, he said.
“While we will continue to offer Disney+, Hulu and ESPN+ as standalone options, this is a logical progression of our [direct-to-consumer] offerings that will provide greater opportunities for advertisers while giving bundle subscribers access to more robust and streamlined content, resulting in greater audience engagement and ultimately leading to a more unified streaming experience,” Iger said.
Iger also said that Disney intends to raise the price of the regular ad-free Disney+ tier (currently $10.99/month on a standalone basis) and moderately increase the price of the ad-supported plan (which is $7.99/month). In the U.S., the company increase the price of Disney+ without ads in December 2022 by $3, when it introduced the ad tier at the lower price point.
A part of it makes sense. Hulu has particular subscription options that includes Disney+ as well as live TV. So it shouldn't be a total surprise that those two decide to combine one another. Not only that, it's not the first time two streaming services decided to combine and become one. HBO Max and Discovery + will soon become just "Max" starting at the end of May this year.
Looks like digital changes are continuing to happen this year.
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